About the Wealth Is Here Campaign

The Wealth is Here campaign is a strategic initiative by the British American Tobacco Nigeria Foundation (BATNF) aimed at reshaping the narrative around agriculture and entrepreneurship in Nigeria. It's a public awareness initiative designed to shift mindsets, inspire innovation, and spotlight the abundant opportunities in Nigeria, particularly within the agricultural sector. By showcasing real stories of young entrepreneurs thriving locally, the campaign seeks to challenge the "japa" mindset and promote Nigeria as a land of viable possibilities.

The campaign directly aligns with the Foundation’s thematic pillars of Youth Empowerment and Entrepreneurship, which focus on creating platforms and enabling environments for young people to build sustainable livelihoods.

As part of this mission, the Foundation developed flagship initiatives such as: